Brand Manifesto
WE LIVE THE
VERSATILITY
OF ACTION SPORTS.
Our Mindset
WE DON'T BACK DOWN.
We are open-minded and embrace the next challenge. Every day we question the status quo. With attention to detail, we are always looking for the best solution.
We know what we can do, yet we never stop learning. We set the bar.
Our Philosophy
PASSION INTO DESIGN.
ION is about challenging yourself, experiencing nature, and feeling the force of gravity. We develop gear that is not only smart and innovative, but also transforms our passion into a unique design.
In the end, we just love to shred. No matter what kind of board or bike we ride.
2004
Born in the Elements
STARTED WITH WETSUITS. STILL SHAPED BY ATHLETES.
ION launched in 2004, initially concentrating on wetsuits and neoprene products for surf, kite, and wakeboard markets worldwide. The approach from day one: combine high-quality manufacturing with progressive style and design.
ION Bike followed, applying the same engineering rigour and athlete-informed design process to mountain biking. Two lines. One uncompromising standard.
ION Water
WETSUITS. HARNESSES. WATERWEAR.
Pioneering neoprene gear for kite, surf, wing, windsurf, and wake. Engineered to perform from the Arctic to the tropics.
EXPLORE WATER →
ION Bike
BIKEWEAR. PROTECTION. FOOTWEAR.
MTB apparel and body armor designed by riders who shred enduro, freeride, gravel, and trail — from first descent to last lap.
EXPLORE BIKE →BOARDS & MORE GMBH
ION is a brand of Boards & More GmbH, headquartered in Molln, Austria — home to the Duotone, ION, Fanatic, SQlab, and Manera brands. Rabach 1, A-4591 Molln.